You built the audience. So why won’t it pay you? You’re not winging it because you’re bad at this — it’s that no one ever handed you the system. I help founders running memberships and subscription businesses turn the audience they already have into recurring revenue. Without chasing more followers to do it.
One fix a week. Free. The stuff quietly costing you members.
I’ve sat on more than a thousand calls with founders who said some version of the things on the right. None of them were failing. They’d just never had anyone diagnose the real problem — which, almost every time, isn’t the one they walked in worried about.
Picture a stadium — seventy thousand seats, one door. Doesn’t matter how big the crowd is; only the diehards push through. Most founders spend the whole year dragging a bigger crowd to that one door. The fix is the opposite: keep the members already inside, convert the ones paying attention, then go get more. Almost everyone runs that order backwards. That’s the whole problem — and it’s fixable.
Three steps. I find what’s actually broken, we fix it in the right order, and growth shows up on the back end — not from hustling harder, but because the leaks are sealed. Diagnosing isn’t a vibe, either: get a new member to watch three videos in their first seven days and they’re roughly ten times more likely to stay. The question stops being “how do I get more signups” and becomes “how do I get them to video three.” The Growth Memo is this method, delivered one fix a week.
Not theory. Founders you could be.
Ground Grooves. Stuck under 400 members for years, with under five hours a week going into the business side. We rewrote the messaging — “your dance journey doesn’t end at 30” — and the order they did things in. They broke 400 standing in an airport, and I’ll admit I got a little emotional when I saw the number.
Emily. She had 500 people who’d loved her old program and assumed they’d just subscribe. They didn’t, and she was ready to walk away from all of it. One sequence and a different approach later, she stayed — and so did they.
Pilates for Runners. 100+ bundles sold in three days from a single email sequence. Same audience she already had. Different ask.
“I diagnose, I fix, and then you get growth on the back end. It’s just those three steps.” Daniel Kosmala
I’m not asking you to buy anything. I’m asking you to let me show you — one week at a time — where the money’s leaking, and how to seal it. That’s the Growth Memo: free, weekly, no fluff.